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Ford Promotes Toy Car Sales ? Beats Dealing With Real Car Sales Anytime? |
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Trying to promote toy car sales on your official site just a couple of days after posting a 28% plunge in real-life vehicle sales for the month of June, is like begging for people to make fun of you? "We're building a relationship with the consumer that starts when they're just a kid," said John Nens, director, Ford Global Brand Licensing. "They'll always remember the great time they had with their favourite Ford ride-on toy or Matchbox-sized...
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