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Dodge Viper : Becoming Chrysler Unwanted Baggage? |
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Like romance gone sour, Chrysler may soon part ways with its Dodge Viper nameplate in what analysts say a move geared for profitability. Chrysler Chief Executive Bob Nardelli already hinted of “exploratory talks” from interested third-party buyers. Viper rolled out into production into 1992 and made headlines with its tough pose and impressive V-10 engine. It had its heyday. And for a while, car enthusiasts swarmed around it like ants do in bowl of sugar. But in these times of (...) Permalink | Comments
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